Chiefs Push Advertising To The Limit In Egypt?

Image via Al-Masry SC Facebook

Kaizer Chiefs could have pushed their sponsor advertising to the limit, around the CAF regulations, in their 2-1 defeat to Al Masry in the Confederation Cup over the weekend.

Chiefs, who are campaigning in the Confederation Cup group stages for the first time, have to adhere to strict advertising rules by CAF, which differs from the preliminary stages.

Read: Chiefs Team Selection Questioned

Generally CAF do not allow for advertisement on the club jerseys, which in exceptional cases, requires authorization from the interclub Committee, specifically from the group stages.

In the preliminary stages, Amakhosi had their main sponsor, the Vodacom logo on their shirts and also Toyota’s logo on the sleeve of the players’ jerseys.

In the group stages, it appears Amakhosi were not allowed to have the vehicle manufacturer’s branded logo on their sleeves, as only the logo of Vodacom appeared in the centre of their shirts against Al Masry.

The Glamour Boys, however, had the name ‘Toyota’ (printed in bold, without the logo) at the bottom of the players’ jerseys against the Egyptian side, as they navigate around CAF’s stringent advertising rules.

“Before the group matches, advertisement is permitted on the players’ kits, provided that such advertisement is (i) allowed by the country in which the match is being played and (ii) complies with the kit regulations,” CAF regulations states.

Read: Insight On Chiefs Image Rights For Players

“Unless exceptional authorization from the interclub committee, starting from the group matches, the teams involved shall not be authorized to wear publicity on jerseys for the matches taking place on their own field, as well as, the matches taking place on the field of their opponent.”

Chiefs and Orlando Pirates were previously unable to play with Vodacom branded jerseys in continental matches, as it clashed with the former main sponsor for CAF, Orange, a French telecommunications company.

Indications are that from the group stages, clubs can only advertise the main sponsor on their jerseys, with special permission required for an additional advertisement.

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