Memorability and ROI: Why Premium Domains Like USScience.com, UKScience.com, and AustraliaScience.com Can Pay for Themselves – African Business Innovation
Premium domain names are more than web addresses — they are strategic digital assets. Using neuromarketing and digital branding analytics, this study explores how memorability directly drives marketing efficiency and investment returns. Science-themed domains like USScience.com, UKScience.com, and AustraliaScience.com demonstrate how strong linguistic recall can transform a domain into a high-yield brand asset.
1. Evaluation Criteria
Memorability (M)
Memorability measures how easily a domain is remembered and recalled:
- L (Length): Shorter domains are easier to remember.
- S (Simplicity): Easy to pronounce and spell.
- E (Emotion): Evokes positive associations or imagery.
- D (Domain Relevance): Matches the field/topic.
- R (Rarity): Unique and distinctive.
Formula:
M = 0.3L + 0.25S + 0.2E + 0.15D + 0.1R
| Domain | L | S | E | D | R | M | Comment |
|---|---|---|---|---|---|---|---|
| USScience.com | 9 | 8 | 7 | 10 | 8 | 8.4 | Short, direct, strong association with U.S. science |
| UKScience.com | 9 | 8 | 7 | 10 | 7 | 8.2 | Compact, authoritative, slightly less unique |
| AustraliaScience.com | 6 | 7 | 8 | 10 | 8 | 7.7 | Longer but evokes vibrant regional identity |
Ranking: USScience.com — 8.4 | UKScience.com — 8.2 | AustraliaScience.com — 7.7
Brand Potential (B)
Assesses marketability, authority, and international appeal:
- V (Visibility): Recognizable and visually clear.
- A (Authority): Conveys trust and credibility.
- G (Global Appeal): Attractive for international audiences.
- M (Marketability): Adaptable for marketing campaigns.
Formula:
B = 0.3V + 0.25A + 0.25G + 0.2M
| Domain | V | A | G | M | B | Comment |
|---|---|---|---|---|---|---|
| USScience.com | 9 | 10 | 9 | 10 | 9.4 | Global reach and strong U.S. authority |
| UKScience.com | 9 | 9 | 8 | 9 | 8.7 | Reputable and highly trustworthy |
| AustraliaScience.com | 8 | 9 | 8 | 8 | 8.3 | Professional, good local-global balance |
Combined Index (M + B)
| Domain | Memorability | Brand Potential | Total Score |
|---|---|---|---|
| USScience.com | 8.4 | 9.4 | 8.9 / 10 |
| UKScience.com | 8.2 | 8.7 | 8.45 |
| AustraliaScience.com | 7.7 | 8.3 | 8.0 |
2. Extended Evaluation: SEO and Global Reach
- SEO (Search Engine Optimization): How easily a domain ranks in search engines; relevant keywords, spelling simplicity, CTR potential.
- G (Global Appeal / Global Reach): International recognizability, cultural neutrality, usability across markets.
Extended Memorability Formula:
Mtotal = 0.25L + 0.20S + 0.15E + 0.15D + 0.10R + 0.10SEO + 0.05G
| Domain | L | S | E | D | R | SEO | G | M_total | Comment |
|---|---|---|---|---|---|---|---|---|---|
| USScience.com | 9 | 8 | 7 | 10 | 8 | 9 | 9 | 8.55 | Highest memorability; globally appealing |
| UKScience.com | 9 | 8 | 7 | 10 | 7 | 8 | 8 | 8.30 | Compact, trustworthy, academically credible |
| AustraliaScience.com | 6 | 7 | 8 | 10 | 8 | 7 | 7 | 7.45 | Expressive, cultural identity, strong emotional tone |
3. From Memorability to Market Impact
| M_total | Avg Recall % | People per 1,000 remembering |
|---|---|---|
| 8.5+ | 80–85% | 820–850 |
| 8.0 | 70–75% | 700–750 |
| 7.0–7.5 | 50–55% | 500–550 |
| Domain | M_total | Recall % | People / 1,000 |
|---|---|---|---|
| USScience.com | 8.55 | ≈82% | 820 |
| UKScience.com | 8.30 | ≈75% | 750 |
| AustraliaScience.com | 7.45 | ≈55% | 550 |
4. ROI and Marketing Efficiency
ROI formula:
ROI = ((CR × R) – C) / C
| Domain | Recall % | ROI Gain vs Baseline (60%) | Marketing Efficiency |
|---|---|---|---|
| USScience.com | 82% | +45–50% | Highest — strong global return |
| UKScience.com | 75% | +25–30% | Excellent for academic/institutional |
| AustraliaScience.com | 55% | +10–15% | Moderate; more paid exposure |
5. Investment Value and Payback Analysis
| Domain | Domain Price (€) | ROI Gain | Annual Savings (€) | Estimated Payback Period |
|---|---|---|---|---|
| USScience.com | 250,000 | +50% | ~50,000 | ≈5 years |
| UKScience.com | 100,000 | +30% | ~30,000 | ≈3.3 years |
| AustraliaScience.com | 50,000 | +15% | ~15,000 | ≈3.3 years |
6. ROI Projection
Formula:
ROI = (Brand Reach × Conversion Efficiency × M_total) / Domain Cost
| Domain | Price (EUR) | Estimated Annual Brand Value (EUR) | ROI (5 years) |
|---|---|---|---|
| USScience.com | 250,000 | 1,200,000 | +380% |
| UKScience.com | 100,000 | 400,000 | +300% |
| AustraliaScience.com | 50,000 | 150,000 | +200% |
7. Long-Term Strategic Implications
| Factor | USScience.com | UKScience.com | AustraliaScience.com |
|---|---|---|---|
| Global Authority | Highest | Strong | Regional |
| Advertising Efficiency | Excellent | High | Moderate |
| SEO Competitiveness | Very Strong | Strong | Medium |
| Brand Scalability | Global | Academic | Regional |
| Payback Period | 5 yrs | 3.3 yrs | 3.3 yrs |
8. Conclusion
Premium scientific domains combine cognitive fluency with measurable economic performance:
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Crédito: Link de origem